Your rights to opt-out of the disclosure of your personally identifiable information
When you visit and interact with the Sites, certain third parties may get access to certain information about you, such as your IP address, for the purpose of providing you online advertising personalized to your interests, based on the websites you visit before and after you visit our Sites. This page includes further information about these third parties, and how to opt-out of the processing of your information for interest-based advertising.
If you do not opt-out, what information is automatically collected through the Sites, and why?
TripsOrlando.com may use third-party cookies which track IP addresses through the Sites.
Cookies are small text files stored on a user's hard drive which contain certain data about the user. IP addresses are the unique code assigned to your computer as connected to the Internet. We use third-party "cookie" technology to track IP addresses only to obtain data about how visitors use our Sites to provide them with the best possible personalized online experience. To do this we and the third parties described on this page may use third-party cookies and other tracking technologies to keep track of the type of browser (e.g., Internet Explorer, Chrome) and operating system (e.g., Windows, Macintosh) used by the visitor to the Sites, and the domain name of the visitor's Internet service provider. We also may use third-party cookies to track the total number of visitors to our Sites in an aggregate form to allow us to update and improve our Sites. We also use third-party cookies to help us figure out which of our web pages visitors stop at and how long they stay there. This helps us keep our Sites fresh and interesting to the majority of our visitors. We use these third-party cookies and other tracking technologies to help us deliver content tailored to a visitor's interests. You may disable cookies generally or set your browser to alert you when cookies are being sent. However, if you disable cookies, it may affect how the Sites appear and/or operate for you.
How do we use third-party cookies and other third party tracking technologies?
To opt out of being tracked by Google Analytics, you may be able to download and install the Google Analytics Opt-out Browser Add-on at https://tools.google.com/dlpage/gaoptout.
The Sites use the Amazon Conversion Pixel and Amazon Remarketing Pixel services operated by Amazon. For this purpose, Amazon has placed and uses Conversion and Remarketing Pixels on the Sites which collect the IP address of the devices used to access the Sites, the type of browser being used and the type of device.
Amazon collects data directly from the Sites through the use of these pixels, and Amazon states that it only uses the full IP address for robot and fraud detection and otherwise truncates the last octet of the IP address. Amazon uses the pixels placed on your device to recognize your device, learn about what ads you see, what ads you click and other actions you take on the Sites and other websites. Amazon stores this information on its servers for nine months from the last action recorded for a specific user/device, so that it can provide more useful and relevant ads to you, measure the success of advertising campaigns and analyze the effectiveness of ads for statistical and market research purposes.
Except for the IP address, Amazon states that it does not provide any personally identifiable information to advertisers or third party websites. However, advertisers and other third parties may assume that users who interact with or click on a personalized ad or content are part of the group that the ad or content is directed towards. Also, some third parties may provide Amazon with information about you from offline or online sources which Amazon may link to your user profile. For more information on how Amazon (and its affiliates) uses pixels and interest based ads see here. TripsOrlando.com, on the other hand, does not collect any data through those pixels and does not receive any personally identifiable information from Amazon.
Your refusal or withdrawal of consent to the use of Amazon pixels has no adverse consequences for your use of the Sites. If you provided consent to the use of those pixels when accessing the Sites, you can withdraw your consent at any time, without affecting the lawfulness of processing before the withdrawal, by clicking here. For more information about how Amazon handles your personally identifiable information and other information generally, please click here.
You can prevent recording of the data generated by the Amazon pixels by clicking on the following link and checking the setting for "Do not personalize advertising displayed by Amazon for this Internet browser": https://www.amazon.com/adprefs. By doing so, opt-out cookies would be set in your browser which prevents the future recording of your data by Amazon when visiting the Sites.
All of the above-referenced cookies, IP addresses and marketing information will be collected and managed by our outside marketing vendors in order to provide you with targeted ads based on what you appear to be interested in as a result of your activity online, both on our Sites and elsewhere. If you opt-out, you will still see ads but they will not be personalized based on your online activity. Please note that if you disable your cookies or upgrade your browser after opting out, you will need to opt-out again. Further, if you use multiple browsers or devices you will need to execute this opt-out on each browser or device.
You can also generally opt-out of receiving targeted ads from third party advertisers and ad networks who are members of the Network Advertising Initiative (NAI) by visiting https://optout.networkadvertising.org/. You may opt-out of receiving targeted advertisements from other companies that perform interest-based advertising services, including some that we may work with, via the Digital Advertising Alliance (DAA) site at https://optout.aboutads.info/. Please note that when using the ad industry opt-out tools described above, you may need to execute opt-outs for each browser or device that you use, and that other companies' opt-outs may function differently than our opt-out.